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Alexa Shoen

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Alexa Shoen

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Email Archive

Making cool videos and emailing with important people

April 20, 2016 Alexa Shoen

Hey, friends.

Coming to you poolside today from San Diego. I tell you, the obscenely incredible weather really dampens the sadness and nostalgia of my parents selling my childhood home. Time marches onwards, etc--but whatever, this sunshine situation is INSANE.

Last week, I put a call out asking you to submit your questions and, naturally, you delivered in spades. Several of your questions are being shaped into podcast episodes for the upcoming #entrylevelboss podcast as we speak--but I figured, why wait?

So, without further ado, it's Q&A time.

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Fast-forward to the year 2023, and picture it

April 14, 2016 Alexa Shoen

Hey, friends.

I'm in the JFK airport, drinking a Sam Adams on draft (how novel!) and killing an hour between flights. Coming from Berlin, headed back to San Diego. My parents are selling my childhood home, did I tell you? I'm going home to sleep in my own bed one last time. It's a rather surreal thing, especially when it's mostly happening nine timezones away, so I'm glad to be headed west for the week.

To be honest, I've been thinking rather obsessively about family and home and community recently. Chalk it up to a combination of turning one year older this month, losing my teenage bedroom, being underwhelmed the number of people (one, me) living in my current one-bedroom apartment, and a variety of other things.It also implies that you should also be trying to trade up, networking with someone who is more established in their career than you. It's a losing game, really. By default, you will have less in common with that person than you do with your college roommate.

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It's okay, my child, you've done enough today

April 6, 2016 Alexa Shoen

Hey, friends.

It's past 10PM in Berlin right now, and I'm still wrapping up emails. It's my first day back from a real birthday (it was yesterday!) vacation in Sicily (see photo! see Instagram!). I didn't even take my laptop, which is huge for me. As we all know, I tend to have this thing glued to my fingers.

I still checked emails, but didn't respond to anything until I was back. Okay, well, until I was back in the Sicilian airport, anyways. And while today continues to be a very long day of fielding messages (especially after my impromptu birthday party last night), I didn't lose any clients or miss out on the call of a lifetime. Nothing died on me.

I'm at a point in my career right now where I'm not actively looking for new clients--which, as a freelancer, is just about the best thing going. Even still, I could hardly bear to be off duty for a couple days.

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This is what happens when you fully commit

March 30, 2016 Alexa Shoen

Hey, friends.

Lots going on over here. Most importantly, I got a pedicure today because I am peacing out to Sicily tomorrow for my birthday (!!). Everyone keeps telling me that 27 is a highly transitional year, so I guess I'm pretty excited about it.

In other Alexa news, my new music video from last week blew up a little bit, and specifically, wentreally viral in Mexico City. It's a little bit surreal, but also pretty freaking cool. And I'm now trying to figure out how to tour in that part of the world.

Anyways. Birthday, being a minor celebrity in Latin America, springtime in general. It's all got me thinking. Mostly, about how making decisions (I'm going to move to Berlin! I'm going to put together a rather-thought-through music video just so that I can sing Jack Johnson songs! I'm going to Sicily!) is really what it's all about. 

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How to make that 3-pointer go swish

March 23, 2016 Alexa Shoen

Hey, friends.

Welp, I'm dealing with what is shaping up to be a lousy winter cold over here. (Hence this lovely, Pinterest-y photo I screen-grabbed from somebody's Snapchat.) Being nice and patient with myself and plodding through my to-do list in a Tortoise-and-the-Hare kind of way.

And in thinking about to-do lists, I've been thinking about how there are really two different lists I keep in my head from day to day. The first one is, of course, the master list of things I need to get done. The second one, though, is the list of things that really cannot wait another day. The list that must, must, must get done today.

And 99% of the time, that second list is pretty much comprised of follow-ups and follow-throughs.

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