Alexa is a leading expert in digital content, social strategy, and building customer-focused products. She is also the author of #ENTRYLEVELBOSS: HOW TO GET ANY JOB YOU WANT (St Martins Press) and SELFISH & THOUGHTFUL (Substack).

With 245,000+ followers and counting, Alexa has earned respect across the advertising industry by being both the “talent” and the business woman–allowing her a powerful firsthand perspective on which strategies work best for building brand awareness online. Plus, she's pretty funny.

Alexa has that specific ability to take the complex and make it simple. A proud generalist, she applies this talent–time and again–to marketing strategies and product roadmaps and messaging frameworks and company visions and even internal team communication. She has personally consulted for over 100 tech and media companies across the US and EU.

Tens of thousands of young workers credit their career success to Alexa's bestselling book: #ENTRYLEVELBOSS: How To Get Any Job You Want (St Martins Press 2020).

Above and beyond that, Alexa has worked in-house as a global product lead at both Meta and TikTok where she built the internet’s most powerful advertising tools for the companies that drive culture online.

Industry experience in B2B advertiser tools, social media and entertainment platforms, B2C marketplaces, edtech, AI privacy, B2B SaaS, and B2C e-commerce.

Alexa consults privately for both teams and leaders. Get in touch.